Google Search Engine Traffic

When surfing the web, consumers are more likely to click the web page on the top of the screen. As a business owner, obtaining high ranked website pages on the search engine is extremely important. Most consumers are not willing to scroll through the page to find what they are looking for. Studies have shown that web pages that appear on the first page receive more than 90% more traffic than others. Websites on the second page receives a little over 4% the foot traffic and websites on the third page receive a little over 1%-foot traffic.

More research has shown that to get to the top of the search engine, it’s all about ranking. When googling, a web page will appear based on the connection between the keywords that were googled and the key words on the owner’s website. If this explanation was vague, there are resources that you can use to inform you on this topic. Google has a keyword tool that is completely free to use. There are also independent companies that specializes in researching this, including companies like 445 Media, and other SEO organizations.

The last important fact to increasing foot traffic is making sure the content on the website is quality and pertinent to the subject. Many website owners have lots of irrelevant content on their website that does not pertain to the actual topic. This is something that will in fact decrease foot traffic. Website visitors want to visit websites that are helpful. Including helpful information on your website will increase foot traffic significantly.

If your website is used for selling products, then trying to increase keyword foot traffic isn’t a clever idea. This is because most visitors will be seeking information instead of looking to purchase products. It would be pointless to have plenty foot traffickers and no sales.

When building a website, please keep these tips in mind for the best results. The goal is always to have your webpage on the top of the page when searched! If help is needed, please refer to Google’s free tools or a SEO company!

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